Not So Scary Halloween Facts...

 
  • 55.8 percent of consumers plan to celebrate Halloween, spending an average of $41.77 on the upcoming holiday. Last year consumers spent an average of $44.20
  • Nearly half of consumers, some 44.6 percent celebrating Halloween plan to decorate their homes or yards with a Halloween theme this year, and plan to spend $10.37 each on Halloween decorations.
  • Consumers will spend an average of $14.85 on costumes.
  • Consumers will spend an average of $14.41 on candy.
  • Consumers will spend an average of $2.14 on greeting cards.
  • 57.3 percent of young adults aged 18 to 24 plan to celebrate Halloween by dressing in costume.
  • 48.6 percent of young adults plan to throw or attend a party.
  • 52.8 percent of consumers aged 25-44 will take children trick-or-treating.
  • 54.3 percent will carve a pumpkin.
  • 86.9 percent of consumers over the age of 45 will spend their Halloween night at home and hand out candy.

(Source: National Retail Federation Survey)